§27. "We name things and then we can talk about them: can refer to them in talk."—As if what we did next were given with the mere act of naming. As if there were only one thing called "talking about a thing". Whereas in fact we do the most various things with our sentences. Think of exclamations alone, with their completely different functions.
Are you inclined still to call these words "names of objects"?
In languages (2) and (8) there was no such thing as asking something's name. This, with its correlate, ostensive definition, is, we might say, a language-game on its own. That is really to say: we are brought up, trained, to ask: "What is that called?"—upon which the name is given. And there is also a language-game of inventing a name for something, and hence of saying, "This is...." and then using the new name. (Thus, for example, children give names to their dolls and then talk about them and to them. Think in this connexion how singular is the use of a person's name to call him!)